Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products. It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological and financial systems. It also means considering fashion from the perspective of many stakeholders – users and producers, all living species, contemporary and future dwellers on earth.

Sustainable fashion therefore belongs to, and is the responsibility of, citizens, public sector and private sector. A key example of the need for systems thinking in fashion is that the benefits of product-level initiatives, such as replacing one fiber type for a less environmentally harmful option, is eaten up by increasing volumes of fashion products. An adjacent term to sustainable fashion is eco fashion.


Financial profitability

Certified products

Animal welfare

Good human resources management


Greenhouse gas emissions into soil

Open communication

Punto® trademarks

Product development

Value chain management